NSW Subclass 190 Visa Granted for Marketing Specialist with 90 Points During COVID-19 Pandemic

Visa TypeSubclass 190

CategorySkilled Migration

Case Summary

A client with an accounting background was guided to pivot to a Marketing Specialist skills assessment pathway, achieve 90 EOI points through exceptional IELTS and CCL results, and bridge her visa expiry through a 408 pandemic visa — ultimately securing NSW Subclass 190 nomination and permanent residency.

Background

The applicant sought permanent residency during the COVID-19 pandemic, a period of significant policy uncertainty and high competition for state nomination invitations. Although her background was in accounting, she had accumulated over a year of work experience as a Marketing Specialist. Her graduate visa was expiring in late 2022, requiring a bridging solution before a nomination invitation could be secured.

Challenges

Frequent post-November 2019 policy changes made state nomination timing unpredictable and competitive
Conventional accounting pathway was less competitive; Marketing Specialist required a separate skills assessment from scratch
Visa expiry approaching ahead of nomination invitation, requiring a cost-effective bridging strategy with full work rights maintained

How We Helped

We identified that her actual job duties aligned better with Marketing Specialist than with accounting, and guided her through a skills assessment application in this occupation — achieving a positive result in December 2020. To reach maximum competitiveness we coached her to achieve IELTS superior English (20 points) and the CCL test (5 additional points), bringing her total EOI score to 90 points. When her graduate visa was approaching expiry, we recommended a Subclass 408 pandemic visa as a cost-effective alternative to a student visa — preserving full-time work rights while awaiting a nomination opportunity. We continuously monitored NSW nomination policy and lodged the nomination at the optimal timing.

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Key Success Factors

Strategic pivot from accounting to Marketing Specialist skills assessment pathway, leveraging actual work experience rather than educational background
90-point EOI score achieved through exceptional IELTS and CCL results providing a highly competitive profile
408 pandemic visa bridging strategy preserving full-time work rights cost-effectively through the wait period

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Outcome

The NSW Subclass 190 visa was granted. The application required no additional information from the Department, completing the applicant's journey from an accounting-background graduate to a permanent resident via a strategically designed marketing pathway.

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